Experience 11 — our pioneering anime and IP business — has entered into a landmark strategic partnership with IPX, the global powerhouse behind iconic brands like LINE FRIENDS. This partnership marks a major milestone in our mission to redefine Cultural Commerce by bringing world-class IP experiences to the global stage.
As a global cultural enterprise, this partnership cements our position as a world-class cultural ecosystem across new borders:
• Strategic Market Growth: K11 by AC is again bringing premium IP retail and entertainment to the Middle East, specifically capturing the region’s rapidly growing Gen Z and Gen Alpha consumer base
• The Power of Cultural Commerce: By leveraging our deep expertise in art and exhibition, we are co-creating innovative brand experiences that bridge global trends with local audiences.
• Introducing “ZO&FRIENDS”: We are proud to host the first-ever Middle East debut of ZO&FRIENDS, the character IP co-created by IPX and G-DRAGON, through an exclusive pop-up store at Abu Dhabi, in Q1 this year.
This new partnership is more than just a debut — it is a testament to K11 by AC’s commitment to scaling our visionary business model to the world’s most dynamic markets.
1102—1105, Tower A, 83 King Lam Street
Cheung Sha Wan, Kowloon, Hong Kong
3156 1168
info@K11byAC.com
1. ACCEPTANCE OF TERMS
This website (this “Website”) is managed and operated by K11 by AC Limited (“K11 by AC”, “we”, “us” or “our”). By accessing, using or browsing this Website, you agree to be bound by these Terms of Use (these “Terms of Use”). Additional terms and conditions (including any amendments thereof) applicable to a specific area of this Website or to a particular transaction, event or activity will be posted in particular areas of this Website from time to time by us.
2. UPDATE OF TERMS
We may update and amend these Terms of Use from time to time at our sole discretion without prior notice. You are advised to regularly check this Website for updates and your continued use of this Website constitutes your acceptance of the updated Terms of Use.
3. NO UNLAWFUL USE
You may not use this Website or any of its contents referred to for any illegal or unauthorized purpose. You agree to comply with all applicable laws, rules and regulations in force from time to time.
4. THIRD PARTY WEBSITES
This Website may contain certain hypertext links to other third party websites. These other third party websites are independent from this Website. We have not reviewed, are not responsible for, and accept no liability in respect of any content, information or opinion contained in any such websites. No hypertext links to this Website is/are allowed without the prior written consent of us. Links to other websites do not constitute an endorsement, approval or any form of association by or with us of such websites or the information, products, services, advertising or other materials available on those websites.
5. INTELLECTUAL PROPERTY AND COPYRIGHT
All contents of this Website, such as text, graphics, images, photos, logos, trademarks, button icons, hyperlinks, audio, video, data and software (the “Website Contents”) are protected by intellectual property laws and treaties in the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”) and elsewhere, and the Website Contents (whether in whole or in part) may not be reproduced, uploaded, posted, published, transmitted or distributed in any way without prior written consent of us. No derivative works with respect thereof is permitted.
You may only print and/or download a hard copy of individual pages of this Website for your own private and non-commercial use, provided that you do not remove any copyright notices (if any) or you clearly indicate we are the copyright owner on such copy. Any third-party website(s) referred to or accessed by hypertext link through this Website belongs to and remains the property of the respective owners, and we do not acknowledge, approve or endorse these third party websites and/or the legality of the contents of those third party websites.
You agree that we are free to use, disclose, adopt and modify all and any ideas, concepts, know-how, proposals, suggestions, comments and other communications and information provided by you to us (“Feedback”) in connection with this Website without any payment, credit or acknowledgement to you. You hereby waive and agree to waive all and any rights and claims for any consideration, fees, royalties, charges and/or other payments in relation to our use, disclosure, adoption and/or modification of any or all of your Feedback.
6. DISCLAIMER
Whilst we endeavour to keep the information and content in this Website up-to-date, we accept no liability for the accuracy or completeness or reliability or use of, nor any responsibility to update and verify, the information and content (or any part hereof) on this Website. The Website Contents are provided for general information only. Nothing contained herein shall be construed as the giving of advice or the making of a recommendation to you and should not be relied upon by anyone as the basis for any decision or action. In particular, actual results and developments may be materially different from any forecast, opinion or expectation expressed in this Website. Nothing in this Website constitutes or forms any part of an invitation or offer to invest or deal in any debt or other securities of us or its related parties (if/where applicable) and nothing in this Website shall form the basis of or be relied upon for any contract or commitment.
YOUR ACCESS TO AND USE OF THIS WEBSITE IS AT YOUR SOLE RISK AND IS PROVIDED “AS IS,” “AS AVAILABLE.” THIS WEBSITE IS FOR YOUR PERSONAL USE ONLY AND WE MAKE NO REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS, IMPLIED, STATUTORY OR OTHERWISE TO THE MAXIMUM EXTENT PERMITTED BY LAWS, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES ON MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE.
THE ENTIRE LIABILITY OF US AND YOUR EXCLUSIVE REMEDY WITH RESPECT TO THIS WEBSITE OR OTHERWISE, IS RE-PERFORMANCE OF DEFECTIVE SERVICES. IN JURISDICTIONS WHICH DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN TYPES OF LIABILITY, OUR LIABILITY WILL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW. WE DO NOT ENDORSE, WARRANT OR GUARANTEE ANY MATERIAL, PRODUCT OR SERVICE OFFERED THROUGH US OR THIS WEBSITE. WE ARE NOT AND WILL NOT BE A PARTY TO ANY TRANSACTION BETWEEN YOU AND ANY THIRD PARTY.
In no event shall we be liable to you or any other person for any direct, indirect, incidental, special, punitive or consequential damages, including any loss of business or profit, arising out of any use, or inability to use, the information, even if we have been advised of the possibility of such damages.
You will exercise and rely solely on your own skill and judgment in your use and interpretation of this Website and the Website Contents. You are responsible to ensure that your use of this Website complies with all applicable legal requirements.
The limitation of liability contained in these Terms of Use will apply to the fullest extent permitted by applicable laws. In no event shall our total liability to you for all damages, losses, and causes of action (whether in contract, tort (including but not limited to negligence) or otherwise) exceed the actual amount paid by you to us, if any, for using this Website.
7. ACCESS AND UPDATE
This Website is accessible by users authorized by us only. Authorized users shall update their account information regularly. We do not guarantee that this Website or the Website Contents, will always be available or be uninterrupted. We will not be liable to you if for any reason this Website is unavailable at any time or for any period.
You are responsible for making all arrangements necessary for you to have access to this Website.
You are also responsible for ensuring that all persons who access this Website through your internet connection are aware of these Terms of Use and other applicable terms and conditions, and that they comply with them.
8. TERMINATION OR SUSPENSION OF ACCESS
We reserve the right to terminate, suspend, withdraw, discontinue or change your ability to access this Website (or any part thereof) for any reason without prior notice.
9. INDEMNIFICATION
You understand and agree that you are personally responsible for your behaviour on this Website. You agree to indemnify, defend and hold harmless us, our parent companies, subsidiaries, affiliated companies, licensors, officers, directors, employees, agent and any third party information providers to this Website from and against all liabilities, claims, damages, actions, losses and costs and expenses (including without limitation legal fees) as a result of or incidental to or in connection with or arising from your use or misuse of this Website and any contents thereon and/or your breach of any of these Terms of Use. You agree to cooperate fully in the defence of any of the foregoing. We reserve the right to control exclusively the defence of any matter otherwise subject to indemnification by you and you will not settle any matter without our prior written consent.
10. PERSONAL DATA PRIVACY
We commit to protect the privacy of your personal data and information. In order to provide services to you and to facilitate the operation of this Website, we gather certain personal information that you provide to this Website. Please refer to the applicable personal data protection documents (including our Privacy Policy Statement and Personal Information Collection Statement (if/where applicable)) which set forth our policies for the collection, usage and disclosure of personal data obtained from this Website.
11. PARTIAL INVALIDITY
The illegality, invalidity or unenforceability of any provision of these Terms of Use under the law of any jurisdiction shall not affect its legality, validity or enforceability under the laws of any other jurisdiction nor the legality, validity or enforceability of any other provision.
12. NO WAIVER
No failure or delay by us to exercise any right or remedy provided under these Terms of Use or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.
13. GOVERNING LAW AND JURISDICTION
These Terms of Use are governed by and construed in accordance with the laws of Hong Kong and in case of disputes, the parties shall submit to the non-exclusive jurisdiction of the courts of Hong Kong.
14. INCONSISTENCY OR CONFLICT
If there is any inconsistency or conflict between the English and Chinese versions of these Terms of Use, the English version shall prevail.
Updated: 17 September 2025
1. PLEDGE
K11 by AC Limited (“K11 by AC”, “we”, “us”, or “our”) being part of a group of companies including its affiliated or related companies from time to time (as listed here: K11 by AC) (together, the “Group”) recognise and understands that customers, website visitors, and mobile application users are concerned about the privacy of personal data. The Group pledges to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) (the “PDPO”) of the Laws of the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”).
This Privacy Policy Statement outlines our practices and the choices you have concerning the collection and use of your personal data. This Privacy Policy Statement should be read together with the applicable Terms and Conditions of the relevant service, website, and/or mobile application provided by us (the “Terms and Conditions”), provided that, in the event of any inconsistency between this Privacy Policy Statement and the Terms and Conditions concerning matters relating to personal data, this Privacy Policy Statement shall prevail. This Privacy Policy Statement should be also read together with the applicable personal information collection statement of the relevant service, website, and/or mobile application provided by us (the “PICS”), provided that, in the event of any inconsistency between this Privacy Policy Statement and the PICS concerning matters relating to personal data, the PICS shall prevail.
2. COLLECTION OF INFORMATION
You may be invited to provide to us your personal data on our relevant website(s) or mobile application(s), or through other media on a voluntary basis for different purposes at different times. If you are under the age of eighteen (18), you should obtain consent from your parent or guardian before you provide us with your personal data.
3. LOG FILES
When you visit our website(s) and/or use our mobile application(s), our servers will collect only data relating to your visits to/use of such website(s) and/or use such mobile application(s), including but not limited to your IP address, domain name, browser type and access time (“Log Files”) but will not collect your personal data. However, if you register on our website and log in to your account, we may combine your Log Files with other personal data we collect from you, in which case such Log Files shall be considered your personal data for the purposes of, and will be used in accordance with, this Privacy Policy Statement and the PICS.
4. USE OF COOKIES AND OTHER TRACKING MECHANISMS
When you browse our website(s) and/or use our mobile application(s), cookies will be stored in your computers, mobile phones or other devices for internal navigation and programming only. We may use cookies and other tracking mechanisms described below to track information about your use of our website(s) and/or mobile application(s) (“Tracking Data”). We may combine this Tracking Data with other personal data we collect from you, in which case such Tracking Data shall be considered your personal data for the purpose of, and will be used in accordance with, this Privacy Policy Statement and the PICS.
Cookies are alphanumeric identifiers that we transfer to your computers, mobile phones or other devices through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our website(s) and/or mobile application(s), while others are used to enable a faster log-in process, or to allow us to store and track information about your interests and preferences at our website(s) and/or mobile application(s).
We may also engage third parties to track and analyse non-personally identifiable data from the website(s) or mobile application(s). We use the data collected by such third parties to help us administer and improve the quality of our website(s) or mobile application(s) and to analyse usage of the same. This is unrelated to and separate from your personal data. Such third parties may combine the non-personally identifiable data that we provide about you with other information that they have collected. You can edit your browser settings to disable cookies but to do so you may not be able to utilize certain functionality of our website(s) and/or mobile application(s) (where applicable).
If you interact with us on social media platforms (for example if you “Like” our Facebook page(s)), we can interact with you and send you messages via these platforms. We will interact with you in accordance with the social media platform’s rules but we are not responsible for how the platform operators collect and handle your personal data. We are not responsible for what third parties post on our social media accounts.
5. KINDS OF INFORMATION COLLECTED
For the different purposes in the course of conducting our business, you may be required to provide to us your personal data, which may include your name, gender, age (or age range), month of birth, contact details, e-mail address, mailing/residential/correspondence address, contact number, membership number, marital status, family status, educational level, occupation, username and password, Log Files, Tracking Data, interests and favourite activities, transaction information (including your characteristics and transaction behavior), social media account information, etc. Details of personal data to be collected will also be set out in the relevant PICS provided to you on or before collection of such personal data.
6. PURPOSES AND USES OF PERSONAL DATA COLLECTED
We will use your personal data for specific purposes identified in the PICS provided to you on or before your personal data is collected. This includes sharing your personal data with, and your personal data being used by, third parties as set out in the PICS for those purposes.
7. ACCURACY OF INFORMATION
You may be requested to provide to us certain personal data for specific services. If you fail to provide accurate or update information as requested for each specific service, the provision of such services by us may be affected.
8. RETENTION OF INFORMATION
We will retain your personal data for a period no longer than necessary for the fulfillment of the purposes for which they are to be used. If you are a subscriber of our services, your personal data will be retained for a reasonable period after termination of your subscription for verification and audit purposes. The above is subject to any legal, statutory, regulatory or accounting requirements.
9. THIRD PARTY MERCHANTS
We may have on-line stores or some services and/or products which are hosted in our website(s) and/or mobile application(s) but are operated by third party merchants. If you provide your personal data to the third party merchants in order to use, order or receive any services and/or products from the third party merchants, please note that your personal data is beyond the control of us and thus is outside the scope of protection afforded by us.
10. THIRD PARTY WEBSITES AND/OR MOBILE APPLICATIONS
Our website(s) and/or mobile application(s) may from time to time contain linkages to other third party websites and/or mobile applications. These other third party websites and/or mobile applications are independent from the website(s) or mobile application(s) of us. We have no control or management over the contents of such other websites, mobile applications or their privacy policies or compliance with law. You should be fully aware that the provisions of such links do not constitute an endorsement, approval, or any form of association by or with us. We have no control over your personal data submitted by you, if any, to other websites and/or mobile applications. This Privacy Policy Statement only applies to our website(s) and/or mobile application(s). You should read the respective privacy policies of other websites or mobile applications.
11. SERVICE PROVIDERS
We may provide your personal data to the people and/or companies providing services (whether within or outside Hong Kong) to us in connection with the specific purposes set out in the PICS and paragraph 6 above (the “Service Providers”). In these cases, the Service Providers are required to use your personal data consistent with the agreements we enter into with them as well as this Privacy Policy Statement and the PICS.
12. SECURITY OF INFORMATION
The physical records of your personal data will be stored in secured places (whether within or outside Hong Kong) with restricted access by us or those who we share your personal data with in accordance with this Privacy Policy Statement and the PICS. The electronic records of your personal data will be stored in our servers and/or relevant Service Providers as our data processors (whether within or outside Hong Kong) located in secured places and protected by adequate IT security measures (e.g. encryption for transmission of sensitive data through the internet in appropriate cases), or we will procure by contract or use our reasonable endeavours to ensure that those who we share your personal data with (whether within or outside Hong Kong) in accordance with this Privacy Policy Statement and the PICS do the same. Only authorized personnel of us (who have been trained to handle your personal data properly and bound by a duty of confidentiality) will have access to these records and servers on a “need-to-know” and “need-to-use” basis, or we will procure by contract or use our reasonable endeavours to ensure that those who we share your personal data with (whether within or outside Hong Kong) in accordance with this Privacy Policy Statement and the PICS do the same.
Your personal data may be stored by us in physical locations and/or servers located within or outside Hong Kong and/or shared with third parties with physical locations and/or servers located within or outside Hong Kong, in each case in accordance with the PICS. However, we will take all reasonable measures to ensure that your personal data is stored and processed securely, regardless of the place or country in which it is stored, and we will procure by contract or use our reasonable endeavours to ensure that any third parties will do the same. Our cross-border transfer of your personal data will be conducted in accordance with the PICS and applicable laws for the protection of your personal data.
No data transmission over the internet or any other public network can be guaranteed to be completely secure, and privacy cannot be assured in your communications to us. You are encouraged to protect against unauthorized access to your password. You are advised to sign out from your account when finished particularly when using a shared computer.
13. EXCLUSION
We may disclose your personal data as required by law, any government departments, regulatory authorities, enforcement agencies and courts of competent jurisdiction. We exclude all liability for disclosure of your personal data in this manner.
14. USE IN LEGAL PROCEEDINGS ETC.
If it becomes necessary for us to take action against you for recovering from you the debt you owe to the Group, you agree that your personal data can be used by us in identifying and taking legal action against you.
15. ACCESS AND CORRECTION OF INFORMATION AND WITHDRAWAL OF CONSENT
You have the right to request in writing to our Personal Data Privacy Officer to:
a. check whether we hold any of your personal data;
b. access your personal data held by us (if any);
c. require us to correct your personal data that is inaccurate (if any); and
d. ascertain our policies and practices (from time to time) in relation to personal data and the types of personal data held by us;
e. withdraw your consent to the use of your personal data for direct marketing purposes (see below).
All such requests will be handled promptly in accordance with the requirements of the PDPO. We may charge you a reasonable fee for processing your personal data access request.
16. DIRECT MARKETING
We cannot use or provide to third parties (whether intra-group and/or external parties) your personal data for direct marketing purposes without your consent. Subject to your consent, we may use or provide to third parties (whether intra-group and/or external parties) your personal data for direct marketing purposes in accordance with the PICS provided to you on or before collection of your personal data. You may withdraw your consent any time by writing to our Personal Data Privacy Officer at 1102-1105, Tower A, 83 King Lam Street, Cheung Sha Wan, Kowloon, Hong Kong (marked Confidential).
17. CHANGE OF PRIVACY POLICY STATEMENT
This Privacy Policy Statement may from time to time be updated, revised and amended. Any update, revision or amendment will be effective immediately upon being posted on our website(s) and/or mobile application(s). Where legally required, we shall notify you and/or obtain your consent for specific material updates, revision or amendment. If you do not accept the updates, revision or amendment, and/or provide your consent, then we may not be able to provide goods or services to you. You are advised to check our website(s) and/or mobile application(s) for updates to this Privacy Policy Statement on a regular basis.
18. CHANGE OF CONTROL
In the event of any actual or proposed transfer of business, transfer of shares, re-structuring, amalgamation, merger, sale, transfer, or purchase of us or our business or our affiliates or our affiliates’ businesses, we may need to transfer your personal data to the new entity in accordance with the PICS. You will be notified of such event and you may decide to withdraw your consent to the use of your personal data.
19. ENQUIRIES
If you have any questions or wish to access or correct your personal data or withdraw your consent to the use of your personal data held by us for direct marketing purposes, please contact our Personal Data Privacy Officer at:
1102-1105, Tower A, 83 King Lam Street, Cheung Sha Wan, Kowloon, Hong Kong
Attention: Personal Data Privacy Officer
(Marked Confidential, and with the name of K11 by AC Limited)
20. INCONSISTENCY OR CONFLICT
If there is any inconsistency or conflict between the English and Chinese versions of this Privacy Policy Statement, the English version shall prevail.
21. PRC ADDENDUM
If you are:
(i) an individual located in Mainland China who visits our relevant website(s) or uses our relevant mobile application(s), or otherwise uses our products and/or services managed and operated by us by phone or any other means from Mainland China; and/or
(ii) an individual holding a Mainland China passport and/or resident identity card who visits the premises of the Group, its Affiliates/Marketing Partners or related companies in Hong Kong or otherwise uses our products and/or services by phone or any other means in Hong Kong,
your personal data will be processed by us in accordance with the “People’s Republic of China Addendum” in addition to this Privacy Policy Statement and the PICS, as well as the applicable data protection laws and regulations in Mainland China which, for the current purposes, excludes Hong Kong, the Macau Special Administrative Region of the People’s Republic of China and Taiwan.
